Daily Watch Club
Elevating a daily-deals platform into a brand that feels trustworthy, curated, and intentional
Daily Watch Club launched in Rotterdam in 2018 as a daily deals platform for branded watches, like Seiko, Hugo Boss, Daniel Wellington, and more.
As the platform grew, it needed a visual language that reflected the quality of its offering. I worked closely with the founders to transition the brand toward a more composed and credible presence, refining its identity, photography, and digital touchpoints.
A shift in perception
To support the brand’s evolution, I introduced an updated color palette and a new combination of typefaces that would contribute to conveying a quieter, more premium look and feel.
On top of the visual update, the website was redesigned with the primary goal of simplifying its architecture to provide a smoother and improved experience.
